Free download

8 formats.
1 page.
0 re-exports.

The resolution, aspect ratio, file type and size cap for every TikTok ad format, cited to TikTok's own Business Help Center. One page, printed and pinned above your desk.

Download the PDF No email required · PDF · 1 page

What's on the sheet

All 8 formats
Sourced from TikTok's Business Help Center
In-Feed Ads (Auction)
Aspect ratio9:16 · 1:1 · 16:9
Min resolution540 × 960 (1080×1920 rec.)
File type.mp4 .mov .mpeg .3gp .avi
Max size≤ 500 MB
Spark Ads
Aspect ratioInherits the organic post
Min resolutionAs published
File typeExisting post (.mp4 .mov)
Max sizeNo restriction
Reservation In-Feed
Aspect ratio9:16 · 1:1 · 16:9
Min resolution540 × 960
File type.mp4 .mov .mpeg .3gp
Max size≤ 500 MB
TopView
Aspect ratio9:16 only
Min resolution540 × 960
File type.mp4 .mov .mpeg .3gp
Max size≤ 500 MB
Carousel Ads
Aspect ratio16:9 · 1:1 · 9:16
Min resolution1200×628 / 640×640 / 720×1280
File type.jpg .png
Max size≤ 100 KB / image
Image Ads
Aspect ratio9:16 · 16:9 · 1:1
Min resolution720 × 1280
File type.jpg .png
Max size≤ 100 MB
Search Ads
Aspect ratioInherits In-Feed
Min resolutionInherits In-Feed
File typeSpark video + carousel
Max sizeInherits In-Feed
Branded Mission
Aspect ratio9:16 only
Min resolution720 × 1280
File type.mp4 .mov .mpeg .3gp .avi
Max size≤ 100 MB

All 8 formats, full duration & bitrate limits included in the PDF.

Get the PDF

Who picks this up

Anyone who has ever re-exported a video because the aspect ratio was wrong.

Media buyers

Brief creative once, at the right dimensions, without three rounds of "what size again?"

Creative teams

One export list that covers every placement you'll be asked for.

Shop sellers & creators

Run your own ads without burning a day's budget on an upload that gets bounced.

Why trust the numbers

We trained the systems that review your ads.

Before First Review, we worked inside TikTok content-safety training, labelling the data that teaches these models what a violation looks like. That's why the sheet reads like a friend explaining it, not a help-centre article, and why every line is cited.

8ad formats covered
1 pageprint it, pin it
Quarterlyre-checked against TikTok docs

Questions people ask

Is it actually free?

Yes. The download is a direct link. No email wall, no trial. The form further down is there only if you want the updates.

Where do the numbers come from?

TikTok's own Business Help Center, read and cross-checked in 2026. Each row on the sheet names its source so you can verify it yourself.

How often does it change?

We re-check every quarter and after any TikTok Ads announcement. Subscribers get the new version the day it ships.

Will the right specs stop my ad being rejected?

They clear technical review, the automated pass that checks file, size and ratio. Policy review is a separate fight, and that's what the rest of our work covers.